Logo Design and Its Impact On The Brand Image

In the past centuries, logos were basically geometric or simple pieces that represented houses or brands to provide distinguishing marks on items like boxes or flags. The logo’s primary purpose was to differentiate ‘the brands’ from other similar brands.

Today, logos are much more than just geometric figures or symbols. They have evolved to be an important part of a brand’s identity. The reason for this change is that the logo has become the face of any company in front of its customers and potential clients. It can serve as your brand’s signature and as a marketing tool.

So, in this blog, you will find the following very interesting factors and aspects of a logo design:

The Importance Of A Logo Design
Common logo design mistakes
Psychological aspects of a logo design

The Importance Of A Logo Design

A logo is used in all forms of business marketing like websites, brochures, TV ads and flyers, and has now become an essential part of your brand image. A successful logo can attract new customers and make old ones return. It represents the values, ideas, and identity of any company by matching its personality.

The logo now represents the company’s philosophy and makes it stand out from the crowd.

Whether you are starting a new business or refurbishing your brand image, you need to hire an expert graphic designer who can make sure that your logo is clear, simple, memorable, and unique. A successful logo design needs to be fresh and modern. It must represent the business while being aesthetically pleasing.

Common Logo Design Mistakes

Inappropriate logos:

Some companies have inappropriate or controversial logos, which may have a negative impact on their brand image. Inappropriate logos can include those that are vulgar, contain swear words, or might seem offensive to certain races, religions, or genders. People will judge your business based on your logo design so it is very important to keep this in mind when designing a logo.

Badly designed logos:

A badly designed logo is usually created by someone who does not have proper knowledge on how to design a good logo. A bad logo might also be the result of designing it with limited time or using low-quality materials.

Too complicated logos:

Since the logo is supposed to represent your company, you should not make it too complex so that people can easily recognize it even from a distance. Also, your logo shouldn’t be too complicated because it will make it difficult to remember by your existing or potential customers.

Logo designs with bad color combinations:

Color is very important when designing logos. You can either choose to use different shades of the same color or mix two or more colors together in order to design an interesting logo. 

Can you identify a wrong, inappropriate, or badly designed logo?  The next step after you have identified a wrong, inappropriate or badly designed logo is to create your own unique and creative design for your company.

There are many creative logo design ideas that you can use. However, the final decision will be based on what type of message you want your brand to send out and how much time and money you are willing to invest in designing a professional logo.

Psychological Aspects Of A Logo Design

Logos can represent any aspect of a company. It indicates its character and personality and gives it an identity in the market.  The logo bears several meanings depending on how we look at them. According to some, logos are things that we see every day but ignore them while others may take notice of the designs and get attracted by them. Whatever the case may be, logos are very important because they make us remember a brand or company whenever we see them.

What types of people look at logos?  There are four different kinds of people who usually pay attention to logo designs:

Stress-testers:

This type of person is very harsh and critical towards any logo design because he/she knows what a real quality logo looks like.

Uninformed:

This type of person is not aware of the significance of a good logo design and usually goes for designs that seem impressive to them at first glance. Uninformed people often do not know how to distinguish between a good and bad logo.

Creatives:

Picky:

This type of person usually looks at a logo with a creative mindset and understands the meaning behind it.

This type of person goes for logos that have a good combination of fonts, colors, design, and images. They are usually very alert towards details so going for an aesthetically appealing logo is hard for them.

Summing it up!

Logos can affect our minds in many ways, but the most common way it affects us is to make us think about a certain company or brand whenever we see their logo. The design of the logo should be such that it does not come out as an afterthought once you are done with your branding campaign. It should be directly related to what your business does so that your potential customers remember you whenever they see your logo.

Logos can be used as a creative source of inspiration depending on how they are designed. There is a different meaning behind every design and you should find out what it means before going forward with it. You can Talk To An Expert Logo Designer if you’re not sure about the kind of logo design you want to go with.