In digital marketing, a brand’s identity is defined by its unique logo. Keeping this in mind, designers and marketing experts are coming up with new and innovative ways to change the face of logo design. The current year is almost over and we can already predict what kind of logo designs will be trending next year – 2022.
For your ease, here is a list of all the logo designs we have discussed in this article:
Minimalistic logo design
Typography-based logo design
Low-Fidelity logo design
Colorful logo design
Animated logo design
Letter-shaped logo design
Abstract logo design
Minimalism is a design style that has been around for decades but is getting more attention these days than ever before. A minimalistic approach towards designing logos reduces clutter and makes it easier for your brain to process information, thus making it more intuitive as well as memorable. This means better brand recall as well as recognition among the audience. This type of logo design also doesn’t distract people from your product or service which is a great benefit if you would like to keep the message simple and clear.
Another logo design trend that has been evolving rapidly is font-based logos. In this type of logo, typography plays a significant role. This style of logo is more flexible than others since it can incorporate multiple fonts within one piece of art while still being captivating and attractive at the same time. It’s also easier to transfer from one media to another without losing its essence, making it a perfect choice for digital marketers who have started going beyond television advertisements and billboards.
This particular type of logo design makes use of geometric patterns to create interesting shapes that can be used in various ways. Although this logo design style is not very high-tech, it has an outstanding visual impact on the audience. A geometric logo is great for small companies who need a simple but memorable way to represent their brand without spending too much on graphic design. Low-fidelity logos are also widely used by tech startups because they prefer to keep things simple and focus more on their product rather than the graphics surrounding it.
Colorful logos are bright and eye-catching which makes them perfect for brands that want to grab people’s attention easily. The color scheme should work well with your industry so choosing one may require some research before finalizing anything since colors can have a huge impact on how your audience perceives your brand. Colors also have a very important role in our perception. For example, Yellow represents joy and happiness while black is often associated with seriousness. You have to choose a color scheme that should be appropriate for your industry so it doesn’t create any confusion among the viewers.
Animated logos are becoming more popular as people embrace the culture of “small details matter”. With this type of logo, you can show animations that enforce your brand’s message or personality without being too complicated. This works great since there is ample time for the audience to understand what you want to convey, unlike a graphic animation where they only get a few seconds before moving on to something else. Keep in mind though that an animated logo will require a lot of work from your visual designer and could cost you quite a bit and should be used accordingly if you want to make a good impression on your audience.
This particular logo design trend also makes use of typography but instead of creating letters from different fonts, it transforms them into other shapes by using various geometric patterns. This type of logo is highly flexible and can take on a lot of colors as well as shapes to create something really unique and memorable for your brand which will help you stand out from the crowd. Plus, this style of the logo makes it easier for you to incorporate other elements within your company’s branding such as icons, symbols, or illustrations that align with the rest of your graphics.
If geometry isn’t really your thing, there is always a way to go abstract. This type of logo typically uses core elements from your brand’s industry and concentrates on creating an appealing design that can be used in multiple ways. Plus, it makes the logo more flexible which means you have more room for experimentation with your graphics as needed. An abstract logo would look great as a part logo so it should be something simple yet unique enough so the audience will easily recognize it at first glance.
Keeping an eye on the trends in logo design can give you a better idea of what your audience wants and expect from your brand. This way, you can ensure that your company is always relevant and ready to meet their demands as well as those of the market. Since logos are often used across various platforms such as advertisements, social media users will easily recognize them which makes it easier for people to remember you or know more about your brand. Not only does this allow them to identify your company but it will also help strengthen the connection between you and your customers over a long period of time.
So, if you are looking for logo design services that are synonymous with innovation, head straight to the professionals today.