The business world has become severely competitive. With every new idea, there are hundreds of people ready to steal it and then mold it for their brand. In such situations, you need to come up with something that is not unique but also difficult to copy. Branding experts suggest that the best way to keep your unique logo design unique is to make it so relevant to your brand that no other brand can relate with it. Even your closest competitors should have a hard time using your original idea.
A unique logo design can be anything new or innovative for the brand to stand out from the crowd. Uniqueness is an important thing for your customers to recognize your brand easily and quickly so that they will purchase from you instead of the competitors.
To attract more customers and increase sales, a unique and original logo plays a crucial role in business branding today. The customers always look for something new when choosing brands to buy from.
You can generate some unique and original logo design ideas by asking questions related to your unique selling points (USP). For example:
These questions help in developing a unique logo design for your business branding.
Now coming straight to the top 5 tips from branding experts for your unique logo design.
Before thinking about a unique logo design, go back to basics by learning more about:
What makes a good logo? What elements should be included in a good logo?
Make sure that the color palette of your choice fits your industry and its expectations completely. An original color combination will never fail to create an impact on customers. Often the use of unique color combinations creates unique logos. Now you must be wondering where to get unique colors. So, the answer is – you don’t. You only focus on the colors that are less in use by other brands. That’s how your brand gets to use the unique colors within the industry.
Find unique ways to use symbols or elements in your logo design. If you are not much of an artist, hire artists who specialize in vector drawing to come up with a unique logo for your brand. Or you can simply look up the popular brands in your industry for inspiration. Artwork is pure work of imagination. You can ignite your imagination with these already present ideas. Branding experts also suggest submerging yourself in the world of art for a couple of days. Watch artistic videos on YouTube that have an amalgamation of colors and pure artistry. That way, you will be able to revoke the artist that is inside you.
Never try to be unique by using irrelevant things in your logo design. Keep it simple and relevant because customers will judge you quickly if you fail to meet their expectations. This is what branding experts suggest when thinking about unique logo ideas for businesses that want to stand out from the crowd. And as we already discussed in the intro – you need to make your design so relevant to your brand that it becomes super difficult for competitors to relate with it.
Look at what others are doing wrong and do exactly the opposite of them. Reverse something common about the unique logo design and make it unique. You can either change the font or reverse some elements and turn them upside down. Almost all good logo ideas contain unique typography. Typography is something that not only makes the logo visually appealing. It also has a serious psychological impact.
A unique logo nowadays should be innovative and resonant more than ever before. This is because of the number of brands that exist in every industry. Try not to get too clever with your unique logo design. Find a balance between creativity and practicality while designing unique logos for your brand’s success. If you create something original, no one can copy you. If they try to, people will laugh at their attempts because what you created was so uniquely original. So next time when thinking about unique logo design for business branding, follow the tips given by branding experts and keep uniqueness in mind.
Hopefully, you now have a unique logo design for your brand which will help you to attract more customers.
Considering all that we have discussed a perfectly unique logo design can be very time-consuming for you as a business owner. We know and understand the importance of your time. You have much more important things in your business to do rather than being imaginative and creative all day. Therefore we have brought you the best solutions. You can hire an expert Creative Logo Studio Logo Designer for your brand today. Think of it as getting your logo designed by a person who is giving away all these expert logo design tips.